The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a massive problem. Information gain means different ...

A company named around “SEO” is now tethered to a term that no longer reflects the full breadth of modern discovery work.

PageRank sculpting, siloing, link-juice flowage, SEO architecture — all are keyword phrases that make my skin crawl. What do search optimizers need to know about information architecture? Learn from ...

In search marketing there are many different ideas of how Google ranks sites. Who do you believe? Nobody can say they 100% know Google’s algorithm. But we can know 100% that some explanations of how ...

JDM Web Technologies announced enhancements to its SEO offerings, advancing its focus on AI-driven search optimization and ...

Let’s park the mythology about AI in some investor’s daydream. When it comes to advertising, AI and SEO are going to have to use fusion, not the current SEO fission. Spraying keywords and phrases all ...

In the beginning, search engine optimization was much simpler than today. You conduct a quick site analysis, create a semantic core, make sure that content is original and all keywords are in their ...

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Every digital marketing strategy relies on content at its foundation. Without well-written content, agencies would be missing out on a key part of their SEO efforts. No matter how detailed your behind ...