This is a question we get asked all the time by CEOs, and we realize “it depends” is not the most actionable answer to give. Instead, we have come up with a simple model that allows us to give a clear ...

I still remember the evening I stared at our startup’s dashboard, heart sinking as our growth plateaued. As a software as a service (SaaS) founder, I had poured every ounce of energy into acquiring ...

Alvaro Morales is the cofounder and CEO of Orb, a flexible usage-based billing engine for modern software pricing models. The metric at the heart of every SaaS board meeting—annual recurring revenue ...

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