Battery maker Energizer Holdings Inc. plans to spend $120 million on advertising and marketing to promote its new Schick three-bladed razor for women. Energizer hopes to gain market share from ...

Are you a print subscriber? Activate your account. 12 min 23 sec ago By Ad Age and Creativity Staff - 3 hours 53 min ago By Lindsay Rittenhouse - 4 hours 7 min ago By Tim Nudd - 5 hours 8 min ago By ...

American personal care brand Schick has unveiled a cheeky campaign to promote its new bamboo razor, featuring 2 Broke Girls star Beth Behrs. The spot jeers at condescending environmentalism while ...

Schick wants to help women use a little less plastic. So it’s introducing Schick Intuition Bamboo, a hybrid bamboo razor, with ads that gleefully spoof the complexity of living a greener life. The ...

It’s a beard. No, look closer, it’s a squirrel. With dudes actually starting to stick flowers in their beards, the trend of having facial hair is peaking. If flowers aren’t convincing enough to shave ...

Are you a print subscriber? Activate your account. By Asa Hiken - 5 hours 26 min ago By Gillian Follett - 6 hours 48 min ago By Ad Age Staff - 7 hours 53 min ago By Tim Nudd - 8 hours 39 min ago By ...

Schick Hydro Silk is looking to bring in the laughs with its latest collection of television commercials. The brand’s first since its 2017 “Topiary” ads, the new “The Smooth Shave We All Deserve” ...

If you can't beat them, join them. Advertisement Article continues below this ad The owner of Schick razors is acquiring upstart shaving company Harry's for $1.37 billion, continuing a trend of ...

WHEN Gillette introduced the first three-bladed razor in the United States, the Mach 3, in 1998, it struck some as absurd, and “Saturday Night Live” at the time pitched a 14-blade razor in a parody ...