The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a massive problem. Information gain means different ...

In what is one of the more ironic twists of fate in the short but fast life of the Internet, the most popular Web sites have nothing to do with entertainment, education or shopping, but with finding ...

Discover why AI search engines outperform traditional search in accuracy and personalization. Explore key traditional search ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...

For many years, websites have collected user data to either sell to third-party sites or use for their targeted advertising. The most well-known examples include Facebook and Google. Serving an ad or ...

While most would agree that Google has set the current standard for Web search, some technologists say even better tools are on the horizon thanks to advances in artificial intelligence. Search is ...

If a universe of digital information is only keystrokes away, finding the best sources among a search engine's rankings can sometimes feel like looking for the brightest star in the sky -- while ...

Learn more about the potential of AI Large Language Models, such as ChatGPT, in this article. Understand how they're revolutionizing productivity and explore their changing relationship with search ...

Many users are in the dark as to how much of their personal information is retained by search engines, how long the data is kept, and what security measures they can take What if there were a giant ...

Tenner is a visiting scholar at Rutgers University and the Smithsonian Institution and the author most recently of The Efficiency Paradox: What Big Data Can’t Do The most famous dictum of the science ...