Sonic Drive-In said it generated five times as many app downloads in a recent pilot messaging campaign as the brand's previous MMS campaign, while showing a 50% purchase rate from registered customers ...

Sonic Drive-In boosted app downloads and other mobile activity in a test of next-generation messaging for Android smartphones. The fast-food chain worked with mobile marketing platform Mobivity on a ...

The Sonic On the Go program has launched in 71 locations. Via the program, Sonic customers can order via their smartphone by accessing the company’s mobile Web site and pick it up via the ...