NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...
The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports drink and electrolyte-enhanced beverage began circulating online. While ...
An NBA legend and a former First Lady have teamed up and entered what’s already a crowded market. Loren Torres: The sports-drink market is a $25 billion industry and is filled with some of the most ...
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15 Powerade Flavors, Ranked Worst To Best
Are you team Gatorade or Powerade? Now owned by PepsiCo, Gatorade may have been the first electrolyte-packed sports drink to rush out of the gates in 1965. But Powerade -- the Coca-Cola Company's ...
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