Green crumpled paper light bulb on green background, Corporate Social Responsibility (CSR), eco-friendly business and environmental concepts, copy space Running video ads can be carbon intensive – and ...

Brands have long been investing in sustainability-related content, but recently the spotlight has fallen on the carbon footprint of the ads themselves, and there is growing pressure for marketers to ...

If a sustainability-focused ad product isn’t easy to adopt, measurable and good for performance, most advertisers just won’t use it. Until recently, that was the case at IPG. Although the agency ...

The Acceptable Ads Committee (AAC), an independent non-profit, is calling for the advertising industry to raise awareness among consumers related to the impact of digital ads. It will require a broad, ...

D&AD and Advertising Week have unveiled the winners of the second annual D&AD Impact Awards, which recognizes creative ideas that have made an impact and ultimately have contributed to creating a ...

Marketers are willing to pay a higher price for digital ads that have a lower carbon footprint, The Drum reported Oct. 4. Ethical adtech firm Good-Loop surveyed more than 400 digital advertising execs ...

The Virgin Atlantic ad centered around the first transatlantic flight powered by 100 percent sustainable aviation fuel. The U.K. watchdog said it was “misleading.” The U.K. Advertising Standards ...

In this exclusive Q&A, ExchangeWire speaks to Guillaume Grimbert, CEO and co-founder of Greenbids on how sustainability can be pursued effectively alongside business outcomes in digital advertising.

Production and marketing solutions company CLICKON has shared survey data which shows that over two-thirds of leaders in advertising, across the UK (72 per cent) and US (67 per cent), considered ...

Sustainable soap startup Gelo has launched an anti-single-use plastic campaign with a fresh angle: It gives kids the power to follow their parents around the internet with ads that constantly urge ...