Do top search engines (e.g., Google) or top AI chatbots (e.g., ChatGPT) receive more visits? Is the volume of traffic for each type of tool trending up or down? To find out, researchers at ...
So far, 2025 has already been littered with posts questioning the value of investing in SEO in the new world of AI, where users can get direct answers to their questions. I want to offer a more ...