Amazon is already offering Black Friday Lightning Deals and Deals of the Day every day leading up to Black Friday. There are some excellent deals right now on Amazon Devices including Fire Kids ...

When you walk down the aisles of children’s toys in big box retail stores, it’s immediately apparent that we expect boys and girls to want to play with drastically different things. The boys’ aisles ...

A new ad for Disney/Pixar's Toy Story 4 reveals Keanu Reeves' character, Duke Caboom. The Canadian stuntman, in toy form of course, is reminiscent of classic characters like Evel Knievel and Super ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Original image has been ...

A study from Queen Mary University of London reveals that the music and soundscapes used in toy commercials are reinforcing ...

If the kids have already marked up (or torn up) the print version Amazon's holiday toy catalog, take a second look here for more deals and steals. If you're old enough to remember the days when ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Toys R Us is spreading good cheer this ...

If a toy is moving in an ad, it better move once a child gets a hold of it. That’s the latest word from the Children’s Advertising Review Unit of the Council of Better Business Bureaus, Inc., which ...