Toyota earns global praise for rock-solid reliability and leading hybrid tech. Few expect the same company to also build serious performance machines. Yet Toyota Racing Development (TRD) branches far ...

If any automaker has had the biggest glow-up to enthusiasts lately, it’s Toyota. We’ve been distracted by the Prius puttering in the left lane with not one but two major performance brands from the ...

A performance sub-brand can prove a longstanding and valuable asset for an automaker's profitability. It serves as a form of exclusive shop window for high-class, high-performance products from the ...

Good news folks: Toyota's booth called 'Track or Trail, Your Thrill Awaits' at the 2023 SEMA Show in Las Vegas is not only about concepts like the 2024 Tacoma X-Runner Sport Truck, and specialty ...

The atmosphere in the high-performance pickup world is absolutely buzzing with a tangible electricity, as if a tectonic shift is on the horizon. For years, the exclusive domain of the factory-built, ...

Initialisms have frequently been used in the names of vehicle and to designate trim levels for decades. Examples include T/A, short for Trans Am; ST (Sports Technologies) tacked on the names of Ford ...

From intern to editor, Damian Adams' story reads like a well-written novel where he steadily worked to become the youngest-ever editor of South Africa's leading motoring publication, CAR Magazine. He ...

When photos of the redesigned Toyota Tundra TRD Pro leaked I wondered for a split-second if the Japanese automaker had created a Ford F-150 Raptor competitor. It didn’t. Once full details were ...