Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement. In 2026, AI is no longer something marketers are debating. It’s actively ...

This week, the paid media world focused less on new tools and more on what’s changing beneath the surface. Google expanded Performance Max into a new channel and offered long-awaited reporting ...

Platform reports tell part of the story. Incrementality, CRM data, and broader measurement can reveal marketing's true impact ...

For most of the history of paid search, performance measurement followed a clear cause-and-effect relationship. Advertisers controlled the inputs inside their campaigns like bid strategies, keyword ...

Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A.

New implementation service helps businesses automate content production, podcasting, CRM workflows, reporting, lead follow-up, SEO, PPC ...

WebFX reports the rise of AI workflow design, allowing AI to automate end-to-end marketing tasks with human oversight for ...

In 2026, AI is no longer something marketers are debating. It’s actively shaping nearly every part of digital advertising and creative. Because the human brain processes visuals far faster than text, ...