STAMFORD, Conn.--(BUSINESS WIRE)-- Only 52% of CMOs and other senior marketing leaders said they were successful in proving the value of marketing and receiving credit for helping meet enterprise ...

The finance department and CFOs are getting closer and closer to the marketing department, and for once, it’s not because marketing is asking for more budget. Here’s why your CFO peers are shifting ...

Researchers from University of Liverpool, University of Manchester, and University of Mannheim published a new Journal of Marketing article that investigates the consequences of the financial ...

In times of budget pressure, law firms are challenged to do more with less—especially when it comes to lawyer development. A study released in 2023 by ALM and The Tilt Institute titled “The Expanding ...

What, Exactly, Is Google Attribution? Google Attribution is the simplified (and, therefore, free) version of the enterprise-level solution known as Google Attribution 360. It’s a comprehensive digital ...

Marketing leaders told Becker’s that strong relationships with CEOs and explaining the business value of what they do are crucial to a successful health system. Chief marketing officers often don’t ...

What does marketing value mean to you? What media and creative agency functions provide the most value for brands? Are brand marketers on the same page as their finance and procurement peers on the ...

If your brand isn’t reaching your audience at a visceral level, you’re leaving value on the table. Clever headlines and pretty pictures are not enough. You have to connect meaningfully with people.

Relationship marketing is strategy that emphasizes customer retention, satisfaction, and lifetime customer value. Relationship marketing can be defined as marketing to current customers vs. new ...

To complement their in-house, designer-driven efforts, companies are increasingly experimenting with crowdsourcing initiatives in which they invite their user communities to generate new product ideas ...

I have two daughters under the age of ten, and I am trying to instill in them an appreciation for and understanding of the value of money. Every week our girls get an allowance, and we discuss where ...