WPP unveiled Production Studio, an application that uses generative artificial intelligence (AI) to create text, images and video for advertisers, per a press release. The news was also announced at ...

Google and WPP have announced an AI-focused partnership. Google’s AI will help WPP create ads, optimize campaigns, and even write ad narration. Google and WPP (the world’s biggest ad group) announced ...

WPP is to drop the Group M name for its media arm in the coming months amid ongoing changes made by new global chief executive Brian Lesser, Campaign has learned. Campaign understands WPP’s media arm ...

TV’s annual “upfront” negotiations, when networks try to sell as many TV commercials as possible, is a tough, high-pressure moment. But here’s some relief for NBCUniversal, Disney and Paramount: They ...

LONDON, April 25 (Reuters) - Britain's WPP (WPP.L), opens new tab became a clear laggard among global ad companies with a drop in organic revenue drop in the first quarter, hurt by less spending from ...

WPP Media, the world's largest marketing communications company, has entered into a strategic partnership with ATTEX Data, a new spin out from global eye tracking leader Tobii AB, pioneering the next ...

A former exec sues WPP over an alleged retaliatory firing; Jolt acquires Volta Media from Shell; and AI defamation litigation ...

WPP already wasn’t having a good year. Its outlook just got worse. The ad-holding group on Tuesday (July 8) downgraded its full-year guidance, foreseeing declines between 3% and 5% in 2025 due to ...

WPP’s fair value estimate has recently been revised downward, moving from 4.41 to 3.72, while the discount rate attached to the stock has edged up to 10.79 percent. These changes reflect shifting ...

WPP said Chief Executive Officer Mark Read would step down at year-end, triggering a search for a successor at a company grappling with client defections and artificial-intelligence advancements that ...

WPP is offering free Friday lunches to encourage employees to return to the office, as part of its return-to-office policy rolled out this month. The advertising giant has begun laying on meals for ...