With the expanding knowledge of neuropsychology, what was previously speculation is now being confirmed through the use of imaging studies such as functional magnetic resonance (fMRI) to track brain ...

Do you ever get that nagging feeling of discomfort when your beliefs and actions don't quite line up? Like when you swear you'll stick to your budget but can't resist buying that new pair of shoes? Or ...

Cognitive dissonance is what happens when a person holds two sets of beliefs at odds with each other. The human brain doesn’t like logical inconsistencies, so someone experiencing cognitive dissonance ...

We are seeing the latest example of the scary power of the phenomenon of cognitive dissonance to distort our thinking. Though I am outraged at the harm done by misinformation — death threats to ...

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In society, we often try to achieve goals with a means to an end. We aim for a certain grade on a test, a new personal record, a promotion. In the sustainability world, policymakers set goals to be ...

Markets thrive on contradictions. Every buyer needs a seller—and each thinks they are making a good trade despite the likelihood that the other is at least as well-informed as they are. Investors know ...

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