Mobile’s effect on both marketing and customer relationship management, has been as disruptive as the Internet was to brick-and-mortar businesses nearly two decades ago. And, in the same way that ...

Short Message Service (SMS) has been a staple of text messaging since the flip phone, but it may be time to let it evolve. SMS was created in 1992, back when cellphones could be mistaken for bricks.

Australia’s 2.6 million small businesses and community groups need to act fast, or risk having their texts mistaken for scams ...