Traveling for Christmas from Wisconsin? Local roads stay mostly mild, but flooding, snow and ice could cause major delays ...

Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

With so many people on the roads, Wisconsin State Patrol is ramping up its effort to get impaired drivers off the road. The Drive Sober or Get Pulled Over campaign boosts efforts to educate and ...

GREEN BAY, Wis. (WBAY) - Lambeau Field is officially named one of the “Wonders of Wisconsin.” Travel Wisconsin, from the state department of tourism, started the list in 2023. Visitors from all over ...

MADISON, Wis. - Travel Wisconsin launched its 2022 summer campaign, "Here’s to Those Who Wisconsin" on Monday. The new campaign highlights Wisconsin’s spirited and celebratory nature, encouraging ...

A family vacation doesn't need to break the bank. Don't believe us? Just take a trip to this vibrant yet affordable village ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

Zoom into warm memories during a trip to a Wisconsin ski hill. Wisconsin is tied for the third-most ski areas in the country, offering slopes ...

Wisconsin Legislative Fiscal bureau summary of the state Department of Tourism’s 2023-25 budget shows a table that puts the 2023-25 change at 97.8%. State Sen. Rob Cowles, R-Green Bay rounded the 97.8 ...

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state. Wisconsin has been ...

MADISON, Wis. - Gov. Tony Evers on Thursday, Sept. 2 announced he is appointing Anne Sayers to serve as secretary of the Wisconsin Department of Tourism. Secretary-designee Sayers has been leading the ...

Two Wisconsin resorts and one Wisconsin tour company have been named among the world's best by Travel + Leisure magazine. This is the fourth year in a row that American Club has made the list, and the ...