I'm standing in total darkness, whaling on tiny bongo drums. Admittedly, SXSW is partly known for the music, but I won't be playing one of its showcases anytime soon. Rather, I'm at Sony's WOW Studio, ...

Sony isn’t exactly the coolest name in technology, which is why we were surprised to see the company set up shop directly across the street from the Austin Convention Center at South by Southwest.

Sony feels that eventually an MMO will be created that will not only knock World of Warcraft off its lofty throne, but will possibly be one created for social network users. EverQuest lead designer ...

I wasn't expecting to break a sweat when I visited Sony's Wow Studio here at SXSW, despite the sweltering 90-degree weather. The tech giant is showing off about a dozen interactive demos at an ...

Sony's CEO Kaz Hirai has laid out the company's approach to the future, following its CES presentation. Hirai has painted a roadmap consisting of new projects, a stronger focus and by giving its ...

Sony has been teasing users around with its latest PS4 “See the Future” ad campaign and the 20th of February will mark a new era in gaming. We’ll still have to wait and see what Sony comes up on the ...