A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...
In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...
Imagine, for a moment, a slinky: coiled, compact, stationary, full of potential. It is much longer in reality than in appearance, with plenty to unravel. If perched atop a set of stairs, it does not ...
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The art of words: How to write the perfect mission statement
Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...
A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees about ...
This handout is available for download in DOCX format and PDF format. Graduate and professional schools often require some sort of written statement—often called a “statement of purpose,” “personal ...
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