Over the past few years, Gibi ASMR has emerged as one of the most recognizable faces of the YouTube subgenre dedicated to the art of helping people relax through the internet-coined phenomenon ASMR.

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...

Over the past few years, YouTube has exploded with videos aimed at making viewers feel relaxed, tingly, and even sleepy — a sensation known as autonomous sensory meridian response (ASMR). Within the ...

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ASMR videos started as a fringe section of YouTube, but the industry has grown exponentially in the last decade — rough estimates say there are at least 25 million ASMR videos on YouTube alone, coming ...

Between 2020 being a dumpster fire of a year, and our not-so-healthy social media spirals frequently reminding us of it, it’s really no surprise that many of us have been struggling to get a good ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

On June 3 2018, Makenna Kelly, a 13-year old from Fort Collins, Colorado, uploaded the video that propelled her to internet stardom. Entitled “Eating Raw Honeycomb – EXTREMELY Sticky Mouth Sounds”, it ...

It started in preschool for Gracie. She and her classmates were coloring with markers. The crinkling of the paper and the squeak of the markers made Gracie so tired that she put her head on the table ...

Not long ago, I opened my laptop, dimmed the lights in my room, and clicked play on the YouTube video “ASMR Ear Eating Twins”. To let my imagination drift, I lowered the sound levels and closed my ...