When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as ...

YouTube India's 2025 year-end list reveals dominant trends, with "Passo Bem Solto (Slowed)" topping Shorts music and "Saiyaara" leading overall song popularity. The platform also served as a key ...

The content consumption landscape in India is undergoing a profound transformation as Instagram Reels and YouTube Shorts have ...

When Jonothon Lyons began dressing up as “Buddy the Rat” and filming his antics around New York, he had no idea he was laying the foundation for a massive social-media following. Especially one with ...

YouTube is launching a new short-form video format that seems an awful lot like TikTok. YouTube “Shorts” are 15-second videos shot on mobile phones. You’ll be able to string multiple video clips ...

YouTube launched the beta version of Shorts in India on Sept. 14, 2020, prompting some people to ask, “What is YouTube Shorts?” Then, YouTube rolled out Shorts in ...

YouTube India’s 2025 list shows that hits today don’t come from passive listening, but from active participation by millions of creators. With almost everyone holding a smartphone and posting Shorts ...

YouTube Shorts, the video platform's answer to TikTok and Instagram Reels, is rolling out globally following a series of betas over the past nine months. The short-form video product was beta launched ...