With a TikTok ban on the horizon, YouTube Shorts product lead Todd Sherman talks about getting the algorithm right and ...

In the world of short-form video content, three major platforms have risen to the top—Instagram, TikTok, and YouTube Shorts .

TikTok’s dominance in short-form video has reshaped social media. Rivals like Meta, YouTube and LinkedIn are investing to ...

When used effectively, Shorts unlock multiple benefits that other platforms can’t match: Plus, YouTube’s established reputation provides a level of stability that newer platforms like TikTok ...

Increased Engagement: Not everyone interacts with content in the same way. Some people prefer short-form videos, while others ...

Many users have grown accustomed to the “double-tap to like” gesture thanks to the proliferation of the gesture on short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts.

Netflix plans to start testing out a short-form video feed like that of TikTok, Instagram reels, and YouTube shorts in its ...

signaling that even a streaming giant with over 300 million subscribers is concerned about losing viewers’ time spent on mobile to apps like TikTok, YouTube Shorts, and Instagram Reels.