Fire and Ash was the highest-grossing film at the box office this weekend with $88 million worth of movie tickets sold in the US and Canada.

The first two 'Avatar' films likewise didn't boast huge pre-Christmas openings, yet went on to become the No. 1 and No. 3 top-grossing films of all time worldwide. And globally, 'Avatar: Fire and Ash' pulled in $345 million,

The graph shows that this week Avatar: Fire and Ash hit its highest popularity of the year while Avengers: Doomsday peaked at a meager 10 last week. Since then its popularity has dropped to a level of just six despite a new trailer dropping every week over the next month.

FRIDAY PM UPDATE: With a great 72% definite recommend on Screen Engine/Comscore’s PostTrak from last night’s audience, 20th Century Studios’ James Cameron threequel Avatar: Fire and Ash is seeing $37 million today, including last night’s $12M.

Avatar: Fire and Ash's opening weekend box office puts it on course to be a big success for Disney, but will it make $2 billion?

The second installment in the film series, "The Way of Water," had a better start and tallied $5 million more in its Thursday preview haul in 2022. Still, box office analysts expect "Fire and Ash" will bring in at least $100 million during its opening weekend in the U.S. and Canada.