One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.

Google testing new Play Store layout for Android system apps. These listings are less detailed with limited information available. Change likely to prevent uninformed negative ratings for non-optional system apps.

Google is on a mission to make Android safer and more secure—and that all starts with Play Store. With the threat from malware still much worse than on iPhones, Google is locking down its ecosystem more than ever before. While Samsung — Android’s leading OEM — is going further and faster to do the same.