Apple lets its new devices strut in a series of video ads. The iPad Air 4 goes through its paces, with an emphasis on Apple Pencil features. And the Apple Watch Series 6 gets an introductory video, ...

Apple has apologized after a new iPad Pro ad was met with wide and sharp criticism. The ad, titled "Crush!," debuted earlier this week. It shows a hydraulic press crushing instruments like a piano and ...

Apple has scrapped plans to run its infamous iPad Pro "Crush" ad, issuing an apology for coming off insensitive toward artists. At Tuesday's Apple Event, Apple unveiled its new iPad Air and iPad Pro ...

Ever since the “1984” Super Bowl ad, much of Apple’s marketing has applied a liberal amount of gravitas to convince customers that buying a Mac or an iPad or an iPhone will help them change the world.

The latest Apple iPad Pro 'Crush!' ad was massively controversial, and now, Cupertino has issued a public apology for what it brought for the world, saying that it "missed the mark." With this ...

Apple announced the new iPad Air and Pro lineup on Tuesday and ran an ad to introduce the iPad’s power. It has received backlash on social media because it destroyed instruments and other creative ...

Apple devoted a full event to iPad last Tuesday, roughly a month out from WWDC. From the invite artwork to the polarizing ad spot, Apple was clear — the event was all about iPads. Most of the rumors ...

This week Apple revealed its new iPads for 2024. The company introduced the M4 iPad Pro and the M2 iPad Air, which both now come in 13-inch and 11-inch sizes for the first time. Following years of ...

The iPad Air matches the design of its predecessor and comes in two sizes, 11-inch and 13-inch. This is only the second-generation 13-inch iPad Air, with the first having landed in May 2024.