Apple has apologized after a new iPad Pro ad was met with wide and sharp criticism. The ad, titled "Crush!," debuted earlier this week. It shows a hydraulic press crushing instruments like a piano and ...

Apple’s new iPad Pro ad begins with the ticking of a mechanical metronome, which is a device used to help musicians keep track of timing. Then it cuts to a record player, and then finally to the image ...

Tech giant Apple apologized Thursday after an ad for the iPad Pro released earlier this week garnered criticism for its apparent portrayal of technology crushing the creative spirit. The ad spot, ...

Apple has released a new iPad Pro ad called the Worlds Made on iPad, and it is a follow-up on the controversial Crush! ad released earlier this month which saw massive backlash from the global users.

Apple wasn’t the first to destroy multiple creative gadgets just to promote its iPad Pro 2024 edition. LG put out an ad way back in 2008 to showcase the capabilities of the LG Renoir KC910. The ...

Apple has issued a rare apology – admitting that it “missed the mark” with a new commercial that showed beloved cultural symbols like a guitar and piano being slowly crushed into the shape of an iPad ...

Apple announced the new iPad Air and Pro lineup on Tuesday and ran an ad to introduce the iPad’s power. It has received backlash on social media because it destroyed instruments and other creative ...

At Variety, Todd Spangler writes: The iPad Pro ad generated fury among many in Hollywood and other creative industries, including Hugh Grant and filmmaker-actor Justine Bateman, who saw it as a vivid ...

Apple has apologised for the extremely tone-deaf iPad Pro ad it released during its Let Loose event on Tuesday. It turns out that tech giants destroying implements of creative human expression doesn't ...