The topic of the NBA and who the face of the league is has been at the forefront of many minds this week. The NBA is in a weird spot in terms of its rating. Nonetheless, the trade of Luka Doncic to the Lakers has appeared to do wonders for the league,

After all, the trio of LeBron James, Kevin Durant, and Stephen Curry are all in the twilight years of their respective careers. At the moment, a couple of players have the accomplishments and the fanbase to fulfill this role in the future and it includes Boston Celtics star Jayson Tatum.

And while we are on the topic, does it actually matter to the league if ANYONE is the so-called face of the NBA? Lately, it seems like the Association is simply doing a middling job marketing a number of talented young players (Tatum included) in the interest of securing the future of the NBA's popularity.