Most mobile growth problems don’t come from missing channels. They come from broken acquisition systems. In 2026, many app teams are still trying to scale by pushing more budget into the same few ...

Engagement SDKs are one of the primary ways app developers connect their mobile app to customer engagement platforms. They sit inside the app and allow communication with users, tracking of behaviors, ...

Working with affiliate networks is one of the most effective ways to increase brand awareness for your products and services, and up your conversions. Not only is affiliate marketing becoming a prime ...

This guide covers everything from cryptocurrency basics to the reasons companies use affiliate marketing networks, and how to select the best crypto affiliate networks from the ever-growing list.

Global multi-source advertising platform PropellerAds has officially introduced Interactive Ads, a next-gen format built to deliver one thing the industry has been chasing for years: conversion-ready ...

Push notification technology was first introduced by Apple Inc. back in June 2009, alongside its iOS 3.0 version. Push notifications allowed third-party app developers to send messages to their apps’ ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to ...

Affiliate marketing companies play a crucial role in driving growth and revenue for businesses, particularly mobile app owners. These companies act as intermediaries, connecting app developers with a ...

App messaging is growing to be the preferred communication tool to drive user engagement and conversions within a mobile app. Marketers are taking advantage of app messaging in the form of push ...

Buy now, pay later (BNPL) is a form of short-term financing, which allows customers to spread the cost of a purchase over a set period with interest-free instalments. The period typically includes ...