TikTok's investments in the country appear beneficial for brand equity, while beverage brands Coca-Cola and M150 are seeing ...

Asian brands are no longer chasing generic global gloss, according to the Eastfluence report. Asia CSO Emmanuel Sabbagh makes ...

Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives. Unlimited access to ...

Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis ...

Publicis Groupe, Colenso BBDO, ACS and more to come in our weekly collection of people moves and account news.

Campaign’s Agency of the Year 2025 awards concluded last night (December 9) at the Pan Pacific Singapore, celebrating ...

MSL repeats as APAC's PR Network of the Year amid a strong showing by Publicis Groupe in the regional workplace and ...

Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive ...

Leo’s creative sweep, Starcom’s media strength, and MSL’s PR prowess was recognised at this year’s AOY Greater China Awards ...

The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This ...

From Arc’teryx’s Himalayan pyrotechnics to Skims' hair-raising stunt, we look back at ten moments when ambitious marketing veered off course.

The gathering of senior media and marketing leaders in Hong Kong raised significant funding while shining a spotlight on the ...