Marks & Spencer is the UK’s strongest brand for a fourth consecutive year, according to YouGov data, with WhatsApp topping ...

Former Simplyhealth chief customer officer Claudia Nicholls will succeed Philip Almond as executive director of marketing.

Three female B2B marketing leaders discuss the lessons they have learnt about effective leadership on their way to the ...

Bloom & Wild is leaning on emotional resonance with a new campaign aimed at driving profitable growth, as the brand backs its ...

Focusing on loyalty members at the expense of infrequent customers is “never healthy” in a business, says Starbucks CEO Brian ...

The Louis Vuitton owner credits its “solid” performance in the face of “continuing geopolitical crises”, noting reasons for ...

The FMCG giant plans to ramp up marketing spend and innovation in Q1, after claiming to have “rewired” the organisation for ...

Sporting events and cinema releases helped advertising spend grow 11.4% to £12.5bn in Q3, according to new AA/WARC data.

The broadcaster’s AI-powered service aims to cut the cost and complexity of TV ad creation for small- and medium-sized ...

Building trust has also become a more popular goal for campaigns, according to analysis of data from IPA Effectiveness ...

The brand says it is pivoting away from discounts and taking a “much more targeted” approach to advertising, as the ...

The annual initiative from Alcohol Change UK has endured because of its roots in behavioural science and a consistent message ...