"Bitch, I got good jeans like I’m Sydney," rapper says in snippet of new track, and one of two TikToks Lizzo posted about the controversial ad campaign

American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or blue label on a brand or company,

Key Takeaways American Eagle shares took off Monday after the president praised its recent ad campaign with actress Sydney Sweeney.Critics said the ads were hypersexualized and made references to discriminatory ideas about genetics.