Three prominent global ad agencies (Magna, Zenith and GroupM) recently issued their final forecast for the ad marketplace in 2021 and a look at 2022. Forecast were provided for both the U.S. and ...

The company now predicts a 22.5 percent jump this year, after a COVID hit in 2020, and 9.7 percent next year. By Georg Szalai Global Business Editor Global advertising in 2021 and 2022 will end up ...

Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research ...

This year, many entertainers have been trying to recover from the impacts of the coronavirus (COVID-19) pandemic. Fortunately for BTS, 2021 to be one of the group’s most successful years yet.

UPDATE: Xbox Series X and PlayStation 5 are scheduled to go on sale at 4 p.m. ET for Walmart+ members, according to Walmart.com. Walmart has released its third – and official – Black Friday ad of 2021 ...

The adtech industry has largely rebounded from 2020 with new funding, IPOs, and a focus on streaming TV. Still, privacy challenges loom for adtech companies as third-party cookies disappear. Here are ...

Fifty-seven percent of characters in advertisements across 2021 and 2022 were women, while 43% were men, according to the “Gender in Advertising 2023 Report” from CreativeX. In 2022, men were cast in ...