Bendixen is also a former Bell Media executive, and served as a National Director of Programming focused on spoken word formats until November 2021.

Taco Bell tested the program in September 2021 in Tucson, Arizona. The chain experimented with a price point between $5 to $10 and said in a release that it grew its rewards program by 20%.

Bell Media, owner of Canada's top network CTV and 29 cable channels, has launched Bell Benefits, a CAN$100 million ($103.1 million) programming investment to support new scripted dramas, comedies ...