I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

Business owners, leaders, sales professionals and marketing teams — survey your customers! Over the last three years, I've met hundreds of business owners, and often I find they're so busy with day-to ...

Employee engagement is one of the biggest factors contributing to retention. In the current hiring crisis, you really can’t afford to lose great employees. But how do you know if your employees are ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Pew Research Center often conducts surveys around the globe on sensitive topics, ...

Better in means better out. Strong inputs like trusted questions and reference material help LLMs produce more accurate, usable customer survey drafts. Context shapes results. Vague prompts confuse AI ...