Harvard professors Robert Kaplan and David Norton developed the balanced scorecard to help translate vision and strategy into action. This technique can make strategic planning a core part of any ...

Definition of a Balanced Scorecard. The balanced scorecard is a strategic planning and management system which takes into account non-financial aspects of corporate performance, such as customer ...

Developing a balanced scorecard for outsourced marketing services is much the same as the process used to create scorecards for internal business processes.

Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the balanced scorecard—translates marketing strategy to operational terms and sows the seeds ...

Scott Regan, CEO of strategicplanningMd,describes the four categories of balanced scorecards.

How to make Balanced Scorecards work for your organization To be at the top of your game in IT, you have to measure results. Most large organizations have implemented some type of Balanced ...

Popularized in the early 1990s, the Balanced Scorecard approach involves working backward from a company's mission and vision to identify a small number of financial and non-financial metrics that ...

The balanced scorecard is intended to consider everything important to a company's long-term health. But there's a danger of losing the forest in the trees.

In some districts, the boards not only adopt a balanced scorecard for the district, but require that new agenda items brought to the panel be linked to one of its goals.