We debate whether B2B marketers should outsource their company's marketing database, or keep it inhouse One of the most important decisions for any B2B marketer is whether or not to outsource the ...

DUBLIN--(BUSINESS WIRE)--The "Data Management Platform - Global Market Outlook (2017-2026)" report has been added to ResearchAndMarkets.com's offering. According to the report, the market ...

Marketing organizations know they have a data and analytics problem, but many marketing leaders aren't sure how to address it. One-third of marketing departments are trying to fill data and analytics ...

B2B data services firm NetProspex announced the availability of Workbench, an online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them ...

70% of respondents are looking to outsource at least one aspect of their market data management functions, underlining the appetite for outsourcing/managed services 46% of respondents use specialist ...

Vendors of market data management systems have seen a surge in business in the last few months as banks and firms look to streamline their market data costs. The vendors expect that momentum to ...

Appealing or not, data management deserves your attention to help you get the most from your marketing. Here’s why.

Infosum users in the U.S., Canada, and the U.K. can now access data directly from Nielsen Marketing Cloud. The collaboration ...

Even though B2B companies realize the importance of good data management in driving success, the majority still don’t prioritize addressing the data skill gaps in their marketing department.

Marketing Strategy - B2B marketers say the most important goal of their data management strategy is to improve ROI measurability, according to recent research from Openprise and Ascend2.

Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, announces that Brianna Mersey, Vice President of Data for North America, has been published in the latest ...