Training and development services help small businesses develop a workforce with the knowledge and skills to meet their business objectives. A marketing program is essential to build awareness of the ...

Implementation of a marketing strategy can improve business profitability because of implications for all aspects of the company's operations. The marketing strategy focuses company attention on ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

In this course, you will learn about the complexity, pitfalls and opportunities of influencing strategic deals, and how your marketing muscle can help shift the odds in favour of your business. The ...

Product, price, place, and promotion are the four Ps in a winning "marketing mix" Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private ...

The following is an exclusive excerpt from Paul Roetzer's new book, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success (Wiley). As demand for ...

What Is Marketing Automation and Why Does It Matter to You? Marketing automation technology first appeared about 15 years ago to allow marketers to more effectively and efficiently accomplish tasks.

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

Opinions expressed by Entrepreneur contributors are their own. As a small business owner, you know your vision and plan matter. To start a successful business, you’ll need an ironclad business plan ...

I talk frequently about the critical difference between ‘awareness’ and ‘behavior.’ This is important because, as a security professional, I actually care more about what people do than what they know ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...