The Michigan automaker on Monday announced a $5 billion plan to streamline its production process and drive down the cost of electric vehicles. Ford is going back to its roots to try and sell more EVs ...

Ford CEO Jim Farley announced a new EV strategy, calling it a "Model-T moment" for the company. Ford will reveal its new EV platform on Aug. 11th in Kentucky. The new strategy focuses on competing ...

The company is again placing itself on the cusp of auto history, at an inflection point not unlike that of its most transformative period. Promising a modern “Model T Moment,” Ford’s chief executive, ...

Ford Motor Co. CEO Jim Farley announces a new electric vehicle platform and assembly system at the Louisville Assembly Plant on August 11. Less than two weeks after announcing its electric vehicle ...

When Ford told us its upcoming announcement would mark the automaker's "next Model T moment," we didn't know exactly what to expect, but we did know it would be something electric. Presumably, it ...

Everyone with even a passing interest in cars knows that the Ford Model T pretty much started it all, so when the company's current CEO, Jim Farley, declares that a “new Model T moment” is ahead, it's ...

The Blue Oval will reveal a new EV and strategy on August 11, which is aimed at competing against China’s best. During Ford’s second-quarter earnings call with investors on the evening of July 30, ...

Ford’s CEO calls its new EV a “Model T moment,” a claim that suggests a revolution in affordability. We analyze if a low-cost, LFP-powered car can truly live up to the legacy of the car that put the ...