It looks like a torture chamber for cardboard and bubble wrap. At a lab in suburban Chicago, UPS Inc. tests new packaging designs by dropping, shaking and smashing boxes with brutal-looking equipment.

There's pleasing your customers, and then there's delighting your customers' socks off. Getting your packages to them intact and on time will certainly please them, but the opportunity to truly ...

Packaging design is often described as the outer layer of a product: the box, the bottle, the color system, or the visual ...

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

Packaging is an ancient practice. Humans have been improvising containers for holding and transporting things for millennia, from baked clay vases to tanned leather satchels to sawed and nailed wooden ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

Great packaging is more than a box – it’s a brand’s first handshake with the customer. From dielines to storytelling, every choice shapes perception, protects the product, and can spark loyalty.

I love meeting startups that are making a tangible impact on the factory floor. While Shein applies a data-driven approach to improve efficiency for clothing manufacturing, Pacdora is doing something ...

Some things can make us completely change the way we look at things we do. For example, last year, the coronavirus outbreak led to global behavior changes that caused every person on Earth to ...

ADDISON, Ill. — It looks like a torture chamber for cardboard and Bubble Wrap. At a lab in suburban Chicago, UPS tests new packaging designs by dropping, shaking and smashing boxes with brutal-looking ...