A magazine's logo is its identity, beckoning the reader from the newsstand--or mail pile. In the case of Forbes, it also represents three generations of family stewardship. So what's in a name? Forbes ...

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 4 minutes The ...

Jeb! is fine, as far as logos go. It's uninspired, sure, but it gets the job done. But as a piece of typography, it's crap. Actually, it's worse than that. “It’s a piece of shit, and you can quote me ...

Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead. Typographic logos, like the ones ...

Like many great startup origin stories, the one for Love Billy!–a New York-based direct-to-consumer clothing brand–begins at a party. It was 2015, there really was a Billy, and Candice Pool Neistat ...

If you’ve got a startup or a small business you’re probably acutely aware of how graphic design plays a role in building your company. Similarly you probably know how expensive it can be to hire out ...

Typography has always played a central role in visual culture. From classic calligraphy to modern digital lettering, fonts shape how messages are perceived, remembered, and emotionally felt. As ...