Google’s protestations about TrueView aside, two questions remain: Why is any of this happening, and why is change unlikely in the short term?

The view on TrueView The integration represents PXYZ’s first foray into measuring attention on YouTube and its first attempt at doing so within a walled garden, said Ben Dimond, global head of ...

In a shocking revelation reminiscent of Facebook's notorious metrics scandal of 2018, a recent report exposes Google's GOOG TrueView skippable in-stream video ads as potentially misleading ...

Google autoplays video ads "into the void," two advertisers allege in a new class-action complaint.