WPP will handle creative and production for all brands except Neutrogena, while Publicis will manage media, influencer, ...

Actionable guidance for agency professionals navigating layoffs, from first‑48‑hour steps and severance negotiation to smart ...

While Google used to abstain from using AI-generated content, new advancements in AI tools have been too compelling for the ...

Chatbot opportunities have advanced thanks to the rise of generative AI, but so have the risks that brands could encounter.

Tylenol maker Kenvue has selected Publicis Groupe and WPP as the winners of its global creative and media agency review.

Inside the convenience store marketing wars—food is new battleground as chains shift ad approach Convenience stores are ...

Purpose marketing expert Thomas Kolster grades efforts from Corona, Škoda, Instagram, Tiffany and other brands, pulling out ...

Convenience stores are improving their offerings in a bid to be more competitive with fast-food and grocery chains.

This week, Agency Brief has the exclusive on Tombras’ new C-suite appointment, plus the 4As’ new report outlining what ...

Here are the executive moves you need to know this week.

Rotten Tomatoes says that if you’re “searching for your next holiday movie,” you should consult its app to figure out “what ...

Convenience stores are improving their offerings in a bid to be more competitive with fast-food and grocery chains.