The changing search and discovery landscape looms large in marketing trends for 2026. Our experts talk about what marketers ...

Elizabeth Maxson Martinet is Chief Marketing Officer at headless content management platform Contentful – and someone with a ...

Jim Yu is the Founder and CEO at BrightEdge, a platform for real-time insights into search and SEO – which gives him a front row seat for the changing state of discovery and the huge role being ...

From the impact of generative AI on discovery to evolving content formats and the demand for new capabilities, there’s a lot for B2B marketers to keep tabs on as we move into 2026. We spoke to ...

From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’ and where efforts should be focused in ...

Basket abandonment is an inevitability in ecommerce as it’s all to easy for shoppers to lose interest, decide to buy from a competitor, balk at delivery charges, or back out because they were only ...

However, with many organisations taking action to help prevent the virus from spreading further – such as implementing remote working, shutting down production, and cancelling events – the ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

As a bit of an ecommerce geek, I’m interested in the tiny things on sites, and today it’s the way sites indicate that customers have successfully added an item to their shopping baskets and usher them ...

– Google announces new AI capabilities for travel companies, and this month partnered with Spanish OTA eDreams to build new AI products. – Online travel agencies (OTAs), including Expedia and Kayak, ...

One brand that seems to have mastered this agile marketing technique is Oreo – consistently firing out responsive creative. So what’s the secret? According to the Econsultancy’s Modern Marketing ...