Agency group is “extremely confident” it will hit annual growth forecast, expected to be between 4% and 5% in 2025 ...

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the ...

On April 7, the Frito-Lay brand announced the arrival of Cheetos Pants, an amalgamation of fashion, function and fromage, ...

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We need to keep this great winter conference from becoming just another party. SXSW used to be my favorite week of the year. It brought together bright people and provocative industry conversation on ...

Sophie Maunder, executive partner at VCCP, left the agency as of April 3, ending a tenure of more than 22 years, to launch maternity coaching company Matri. Matri will offer an 18-month programme ...

EXCLUSIVE: Thirteen years after its launch as a bold new model for independent agencies, Indonesia’s Fantastis Anak Bangsa ...

Once the industry’s most inspiring week, SXSW 2025 leaned too heavily on AI and left creativity to the sidelines. If it wants to stay relevant for brand and agency leaders, it’s time to refocus on ...

Workers at one of America's largest baby formula plants say the Abbott Laboratories facility is engaging in unsanitary practices.