The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double ...

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media ...

The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s ...

The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and ...

A mobile activation celebrating 60 years of the pillowy mascot is the product of a pitch from Jimmy Fallon’s new reality ...

To help marketers keep up-to-date on the latest developments in this growing space, Marketing Dive has compiled a list of the ...

The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...

Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued ...

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f.

Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling ...

Consumer surveys are showing mixed sentiments about this year’s holiday season, with some shoppers planning to spend less ...

Wieden + Kennedy Amsterdam remade the NBA legend’s 2010 “Decision” — a reminder that “you can’t make an omelet without ...