Free ad-supported streaming TV (FAST) is no longer just an add-on channel, but a powerful new space for reach, relevance and ...

The World Federation of Advertisers has once again teamed up with The Drum to spotlight and celebrate the industry’s leading ...

Movistar and VML Mexico have been honored as one of The Ad Club NY’s Brave Brands for a campaign that sought to tackle the ...

Job losses have already begun, with headcount reductions across those organizations averaging at 8% this year, Forrester says ...

With the release of the pop superstar’s 12th album, brands will look to cash in on Swiftie-mania. But, says Alex Turthscan of ...

Brandtech's AI Watermark project was developed by our gen AI team, including head of emerging technology and partner Rebecca ...

What makes the spot so memorable is the way it ignores category conventions. Instead of glossy, stylized imagery or polished ...

From Boots and British Airways to Water Babies, we analyze the top picks from ITV and Sky to uncover six trends that prove ...

For our New TV for Drummies buyers’ guide, this week’s edition of Agency Advice asks top marketers in the space a very simple question: what ad units, formats and strategies are pushing TV forward ...

What do pause-button holidays, hyperlocal toilet paper targeting and warnings to ‘respect the viewer’ tell us about the ...

Oberland and Elf Beauty have been honored as one of The Ad Club NY’s Brave Brands for a campaign that leveraged bold humor to ...

Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...