Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually moves the needle.

After decades of using both Google's and Microsoft's productivity suites, it's clear that one continues to deliver the strongest combination of power, flexibility, and collaborative capability.

Google drops its EU antitrust complaint against Microsoft after a new EU probe into cloud licensing practices.

Officials have opened an investigation into whether Microsoft’s cloud business Azure must adhere to new legislation governing the digital economy in Europe.

Alphabet surpasses Microsoft in market cap after Buffett discloses $4.9B stake; Google stock rallies on AI and investor momentum.

Alphabet's Google on Friday dropped its EU antitrust complaint about rival Microsoft's cloud computing practices, a week after EU regulators launched an investigation to see if Microsoft should be subject to rules aimed at curbing its power in this sector.

Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for your 2026 strategy.

Microsoft Corp. shares slid after the Information reported that the software maker has lowered expectations for getting business customers to spend money on the cloud unit’s marketplace for

OpenAI has made huge spending commitments totaling more than $1 trillion. Those include a $300 billion cloud-computing deal with Oracle and a $250 billion arrangement with Microsoft. OpenAI is valued at around $500 billion and expects to reach over $20 billion in annualized revenue this year.