The Unilever brand will return to the Big Game for the sixth year in a row.

The 38th USA TODAY Ad Meter is almost here. Ahead of the Super Bowl commercial rush, here's everything panelists will need to know in 2026.

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

Bill Belichick and Robert Kraft have been selected as finalists for the 2026 Hall of Fame class. Belichick is the coaching ...

After two decades as a superstar, Taylor Swift has built a billion-dollar net worth through her songwriting and performances, ...

The New England Patriots and Chicago Bears were just playing out the string late in lost seasons when the calendar flipped to December last year. Now they find themselves at the top of the NFL ...

In the final chapter of a three-part series, here are the stories behind some of Memphis basketball's most meaningful ...

Fernando Mendoza is set to be on stage for the Heisman Trophy ceremony, having already won the Associated Press Player of the Year Award. He could become the first winner from Indiana University ...

From Anthony Thompson to Tevin Coleman, here’s Indiana’s history with the Heisman Trophy.

Want to own a home steeped in California film, music and sporting history? It can be yours - for $7 million - A Pasadena ...

Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

"A large majority of viewers are very attuned to Super Bowl ads. They want the ads to be funny, prefer to see ads for the ...