"A large majority of viewers are very attuned to Super Bowl ads. They want the ads to be funny, prefer to see ads for the ...

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

Whether it's the Broncos, Patriots, Rams, Seahawks or any other NFL contender, one thing is for sure -- the roster of singers on Super Bowl Sunday are all stars in their own right. In addition to the ...

The Kansas City Chiefs have revealed that the former mascot behind KC Wolf will be making a return in a new role for Week 15.

The 37th USA TODAY Ad Meter is open for registration. Here's everything panelists will need to know ahead of the Super Bowl ...

Bill Belichick and Robert Kraft have been selected as finalists for the 2026 Hall of Fame class. Belichick is the coaching ...

The 'Victorious' and 'Zoey 101' star talked to PEOPLE about her favorite childhood shows and her first-ever Super Bowl ...

The New England Patriots and Chicago Bears have made remarkable turnarounds this NFL season. Each team holds the top seed in ...

WPP’s VML will create Hellmann’s ad again for Super Bowl 60.

Despite the 2025 NFL regular season being in full swing, football fans are already looking ahead to the NFL's annual championship game, the ever-so-popular Super Bowl. Like in past years, the American ...

Week 13 served as table setter for the bigger stakes ahead in the College Football Playoff race. Thanksgiving weekend will settle the fates of teams hope for at-large spots in the field and also those ...

Breaking down the NFL Power Rankings -- based on the odds to win the Super Bowl -- ahead of Week 13 of the 2025 NFL season The Kansas City Chiefs and quarterback Patrick Mahomes are +900 to win the ...