Google is introducing new personalised advertising into its AI shopping tools, as it seeks to make money from the hundreds of millions of people who use its chatbot for free and gain market share from ...
OpenAI began testing ads within ChatGPT in the US shortly after Google reaffirmed no ad plans for its Gemini AI, highlighting ...
Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads ...
In today’s Digest, we look at TikTok splitting its US app from its global business, YouTube CTV ads enabling shopping, and ...
AI ads will likely define the Super Bowl this year. At least some of them show the rivalries building in the space.
While not admitting any wrongdoing, Google is willing to pay $68M to settle a class-action suit over privacy issues with ...
Anthropic has announced that its chatbot Claude will remain ad-free. This is in direct contrast to rival company OpenAI, ...
The Safeguarding Consumers from Advertising Misconduct (SCAM) Act would require platforms to take reasonable steps to prevent ...
AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness ...
Google is giving Fitbit users more time to move their accounts, but the company is still making the switch mandatory. In an ...
OpenAI's soon-to-be-launched advertising business could generate tremendous revenue if management executes well.
Volkswagen is hoping to recreate the magic of 'Drivers Wanted' by reimagining the campaign for 2026 with a Super Bowl ad.