This year, Dr Pepper Snapple acquired Bai for its first major acquisition since being spun out of Cadbury Schweppes in 2008 Dr Pepper Snapple refined Bai's volume growth forecast to 40 percent from a ...

On this Forbes.com contributor site, we have routinely discussed class-action lawsuits filed against consumer-product makers, especially those who manufacture packaged foods. Plaintiffs' lawyers have ...

If you're trying to reach some health goals, swapping sugary root beers and caffeinated energy drinks for zero-sugar options, like the grocery-store staple Bai, can be a great place to start. Fans of ...

Beverage startup Bai has gotten astronomical amounts of attention since its founding just over seven years ago. Bai, or “pure” in Mandarin Chinese, is in the sweet spot of the beverage industry with a ...

Ben Weiss built a $1.7 billion company, and he says it all began in the basement. Inspired by a part of the coffee plant that's customarily discarded — the fruit — Weiss formulated a sugarfree drink ...

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Forbes contributors publish independent expert analyses and insights. I write about dimensions of leadership in business and beyond. An irreverent man in gold chains, earrings and a beanie walks to ...